EVGA is exiting the GPU market and parting ways with NVIDIA

The next time you build a gaming PC, you probably won’t add an EVGA GPU to your list of possible components. The company, which is best known for making NVIDIA GeForce-based video cards, is getting out of the GPU manufacturing business. As Tom’s gear and Ars-Technica report, company CEO Andrew Han spoke with YouTubers JayZTwoCents and Gamers Nexus in a closed-door interview to reveal EVGA’s decision. He also spoke about his grievances with NVIDIA.

Han told YouTubers that NVIDIA has stopped treating EVGA as a true partner over the years despite its history. NVIDIA reportedly stopped informing EVGA of new product announcements and important information, such as suggested retail prices and availability. That’s left add-on board partners like EVGA to discover details about the latest products on stage, at the same time we all do. Additionally, NVIDIA’s proprietary Founders Edition cards have slashed prices from their counterparts from EVGA and other partners, forcing vendors to lower their prices.

EVGA, Han said, will continue to sell cards based on older GeForce GPUs like the RTX 3000 series. rivals from NVIDIA, AMD or Intel. EVGA has been selling other computer components and accessories, such as power supplies and gaming mice, for some time. Player Nexus, 80% of the company’s revenue comes from GeForce sales, so this move could jeopardize the company’s very existence. When the YouTuber commented that it had to be a tough decision, the CEO reportedly replied that it was easy and it was working with NVIDIA that was hard.

In its forums, EVGA released the following statement:

EVGA will not carry next-gen graphics cards. EVGA will continue to support existing current generation products. EVGA will continue to provide current generation products. EVGA is committed to its customers and will continue to offer sales and support on the current line. Additionally, EVGA would like to thank our amazing community for the many years of support and enthusiasm for EVGA graphics cards.

As for NVIDIA, Bryan Del Rizzo, GeForce’s director of global public relations, said Tom’s gear:

We’ve had a great partnership with EVGA over the years and will continue to support them on our current generation of products. We wish Andrew and our friends at EVGA all the best.

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